Design Data-Driven User Experiences

  • Spectra Can Power Any Website or App

    Whether you are launching a single campaign with a specific goal, or working to increase conversions throughout your entire site, Spectra makes it easy for you to tailor your message to individual users.

  • Tools To Help You Exceed Objectives

    Spectra offers a set of tools that will take your landing page, app or site to the next level. Engage with your audience like never before. The results will speak for themselves.

  • Capture & Understand User Interactions

    Make educated decisions about your site & users. Capture every click, form interaction, or error that occurs on your website. Data is automatically synced with your Google Analytics account and aggregated by Spectra.

Do you work for an angency?

If you work for a digital agency and you'd like to try out Spectra on a project or campaign, we will offer you a 3 month trial for FREE. No strings attached!

Send us a note letting us know which agency you work for and a little bit about your project.
We will contact you within 24 hours to setup your free trial.
Get 3 Months For FREE

Every User Is Different

Websites have different types of users: distributors, customers, aspiring employees, etc.

Spectra allows you to dynamically tailor your website for individual users based on their needs and how they use your site.

A User’s History Is Key

Remembering users and their interactions is key to driving engagement.

Using Spectra, an e-commerce site can present users with different offers based on previous interactions and their likelihood to purchase.

Talk To Users On Their Terms

Communicate with users when they’re online & available.

Emails get lost in the shuffle. With browser notifications users are one click away from your content and can be alerted in real time or on a schedule.

Capture the entire user journey, from the moment the notification is sent.

Spectra Tier Pricing

  • TIER I

    $199/month

    Features:

    • Capture custom events.
    • Manage audiences.
    • Sync with Google Analytics.
    Get Tier I 

  • TIER II

    $249/month

    Features:

    • Everything from Tier I.
    • A/B testing.
    • Conditional content.
    Get Tier II 

  • TIER III

    $499/month

    Features:

    • Everything from Tier II.
    • Anonymous users.
    • Real-time notifications.
    Get Tier III 

Powerful Features

Do more with Spectra. With powerful features like conditional content & anonymous users, Spectra helps you take your app or website to the next level.

  • Conditional Content

    Tailor your website's content, images, navigation, and more to individual users based on a set of conditions that you choose.

  • Manage Audiences

    Audiences let you segment users in ways that are useful to your business. You can segment by event, user property, or both.

  • User History

    Remember users' interactions and adapt to provide them with the best user experience. Authenticate users in one click with Google, Apple, SMS, and more.

  • Anonymous Users

    Respect your users' privacy while still being able to capture their interactions and history in order to tailor their user experience.

  • Google Analytics

    Capture every interaction users have on your site. Create custom events, funnels, & conversions, and automatically sync it all with your GA account.

  • A/B Testing

    Combine Conditional Content, Audiences, & custom events to create granular A/B tests without writing a single line of code.

Frequently Asked Questions

What is Conditional Content?

Conditional Content is a feature that allows you to display different content to different sets of users.

For example, let's say that you segment users in two "categories":

  1. Users that have made a purchase.
  2. New users (have not made a purchase)

Using Conditional Content, you can set "rules" like: Display a coupon ad only for new users if they visit more than 2 products. Spectra takes care of identifying the right users and displaying the coupon ad when needed.

How do Anonymous Users work?

How do I create and run an A/B test?

How do Real-Time Notifications work?